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  Friday 18 July 2025
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CEO’s View ALTALE: From Leaf to Legacy — Uganda’s Full-Circle Tea Partner Abdulbasit Ahmed Abdulshafie Overview ALTALE: Powering Uganda’s Coffee Journey from Soil to Shelf Director of Operations’ View Kenneth Okello ALTALE: Your Strategic Partner in Uganda’s Coffee Journey — From Soil to Shelf About Us Farmer Partnerships & Coffee Cultivation — How It Happens at ALTALE
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ALTALE - Tea

ALTALE: From Leaf to Legacy — Uganda’s Full-Circle Tea Partner

At ALTALE, we are deeply embedded in every stage of Uganda’s tea value chain. From nurturing the soil to delivering the final brew-ready product to shelves locally and globally, we ensure that the quality, story, and value of Ugandan tea are preserved and elevated every step of the way.

We don’t just grow tea — we power the entire journey.


🌿 1. Tea Cultivation & Farmer Empowerment

Our journey begins with the land and the farmers who tend it.

  • Farmer Partnerships: Supporting both smallholder and estate-level tea growers.
  • Agricultural Training: Helping farmers adopt modern, sustainable farming techniques.
  • Input Support: Providing access to seedlings, fertilizers, and irrigation systems.
  • Fair Compensation: Ensuring ethical sourcing and consistent income for growers.

📥 2. Leaf Collection & Procurement

Once plucked, tea leaves must be handled swiftly and carefully.

  • Fresh Leaf Procurement: ALTALE sources green leaf directly from the farms.
  • Collection Centers: Strategically located facilities for weighing and aggregation.
  • Preliminary Sorting: Early-stage quality control before processing.

🔥 3. Processing & Manufacturing

Tea processing is both a science and an art. We invest in modern facilities and time-honored techniques.

  • Withering, Rolling, Fermentation: Essential steps tailored for black, green, or specialty teas.
  • Drying & Grading: Controlled drying to preserve aroma and flavor; grading to meet global standards.
  • Flavor Profiling: Curating teas for specific markets and palates.

🎨 4. Blending, Packaging & Private Labeling

We bring Uganda’s tea to life through thoughtful branding and packaging.

  • Tea Blends: Crafting unique herbal and specialty blends for diverse markets.
  • Custom Packaging: Retail-ready packs in various sizes and formats.
  • Private Label Manufacturing: For businesses and international buyers seeking custom-branded teas.
  • Eco-Friendly Packaging Options: Compostable and recyclable materials available.

🧊 5. Storage & Warehousing

Tea’s freshness is everything — and we protect it with world-class storage.

  • Climate-Controlled Storage: Maintains leaf integrity and flavor profile.
  • Batch Tracking: Every consignment is logged and traceable through our digital system.
  • Stock Optimization: Efficient inventory management for both local and export supply.

🚛 6. Logistics & Distribution

We manage the entire logistics pipeline to ensure timely, safe, and cost-effective delivery.

  • Local Distribution: From rural farms to factories, then to retailers across Uganda.
  • Export Logistics: Handling documentation, customs clearance, and freight.
  • Last-Mile Solutions: Getting products to cafés, supermarkets, and final customers.

🌍 7. Global Market Access

We position Ugandan tea as a premium product on the world stage.

  • Export Facilitation: For bulk and packaged teas to Europe, Asia, and the Americas.
  • Retail Partnerships: In hotels, supermarkets, boutique tea shops, and online platforms.
  • Market Intelligence: Constant research to adapt flavors, packaging, and strategies to market trends.

The ALTALE Advantage

Our vertically integrated approach ensures:

  • Traceability from leaf to cup
  • High-quality standards across the chain
  • Farmer empowerment and rural development
  • Agile supply chains built for local and global growth

Tea is more than just a product — it’s a heritage, a livelihood, and a global experience. At ALTALE, we ensure Uganda’s tea doesn’t just reach the world — it stands out in it.

ALTALE: Powering Uganda’s Coffee Journey from Soil to Shelf
ALTALE Logistics: The Engine Behind Coffee & Tea Movement
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Director of Operations’ View

CEO’s View

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Farmer Partnerships & Tea Cultivation — How It Happens at ALTALE

Farmer Partnerships & Coffee Cultivation — How It Happens at ALTALE

Director of Operations’ View

Overview

Yassin Abdalla

Abdulbasit Ahmed Abdulshafie

Kenneth Okello

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